Guides
Website guides for NZ business
Plain English checklists and explainers — before you buy a site or hire a designer. These are written from the Auckland studio’s fixed packages, not from a generic template.
Start with the cost guide if you are comparing quotes. It lists 2026 ranges we see from NZ agencies, what Starter ($499) and Growth ($1,199) cover, and the costs that sit outside a build: domain, hosting, photos. Start with the package guide if a proposal says “website package” and does not list pages, logo, or handover. Start with the tradie checklist if you run a trade and want the form, suburbs, and Google profile sorted before you spend anything.
None of the guides promise a Google ranking. They describe what we actually ship, what we leave out, and the questions worth asking any designer — including us. Industry pages for tradies, cafés, salons, Auckland, and small business sit below the articles if you already know you want a quote.
- Tradie website checklist for NZ trades
Quick answer: a tradie website needs a phone number that taps to call, a quote form that reaches your inbox, the services you do, the suburbs you cover, photos of real jobs, and a page that loads fast on 4G. Your business name and phone should match your Google Business Profile exactly. The twelve checks below are what NZ customers look for on an electrician, plumber, or builder site.
Read guide → - What's included in a website package in NZ?
Quick answer: a fixed website package should name the pages, include or exclude a logo in writing, test the contact form, and hand you the files and domain. Our Starter is $499 for one page and a logo mark in 5–7 business days. Growth is $1,199 for up to five pages, a fuller logo suite, and Google Business Profile setup in 10–14 business days. Here's what each includes — and what we don't pretend to include.
Read guide → - How much does a website cost in New Zealand in 2026?
Quick answer: a small business website in NZ usually costs $2,500 to $10,000 from an agency, $800 to $3,000 for a one-page site from a freelancer, or $499 to $1,199 as a fixed package from a studio like ours. The gap comes down to scope, hourly billing, and what's bundled in. Ranges are our estimate, not a survey.
Read guide → - Website builder or custom website: which suits a NZ small business?
Quick answer: a builder like Wix or Squarespace is the cheapest way to get online this week if you have the evenings to set it up, and you're happy to rent it. A custom site costs more up front, then little to run, and the files are yours. Which one wins depends on how long you'll keep the site and whose time builds it.
Read guide → - How to set up a Google Business Profile in New Zealand
Quick answer: a Google Business Profile is free, and it is what shows your business on Google Maps and in the local results. Set it up under your real business name, pick the closest primary category, hide your address if customers don't visit you, and make the details match your website exactly. Most of the ranking problems we see come from a profile and a website that disagree.
Read guide → - What does a website cost to run in NZ after it's built?
Quick answer: a small static website you own can run for well under $200 a year in New Zealand — a domain at roughly $20 to $50 a year, hosting that can be free or a few dollars a month, and email if you want it on your own domain. Builder plans and maintenance retainers are what push the yearly number into the thousands. Here's each line, and which ones you can skip.
Read guide → - Do I need a website if I have a Google Business Profile?
Quick answer: no, a Google Business Profile works without a website, and it's free. But a profile only shows your name, hours, photos, reviews, and a short description. A website carries the services, prices, suburbs, and quote form that turn a search into a job, and it gives Google more to match your profile against. For most NZ businesses that want enquiries, the two work best together.
Read guide → - Who owns your website and domain in NZ?
Quick answer: you should own five things — the domain, the hosting account, the website files, your Google Business Profile, and your Search Console and analytics. Before you hire anyone, ask who the domain registrant will be, whose name the hosting account is in, what happens to the site if you stop paying, and whether you get the files. With Pro Website, all five stay with you and there's no monthly fee to us.
Read guide →